Tuesday, February 28, 2006

When Grown-Ups Act Like 5-Year-Olds With Marketing Tools

There is this billboard for some radio station in my neighborhood that has a gigantic photo of Toby Keith's head on it and the words, "MY Country!" emblazoned below his face. I have to chuckle every time I drive by it because I find it so amusing when people feel the need to restake their claim on the land they already live in. I feel like I want to say, "Dude, I know subscribe to a different brand of politics than you but seriously, I 'm not trying to steal your country away. Frankly, I don't think that's possible. So put your rifle and your tough guy snarl away and go see "Brokeback Mountain" or something. I like nice cowboys." But then I'd probably just be accused of trying to impose my liberal agenda by the way of Hollywood movies.

It's MY country! No, MY country! MINE! MINE! MINE!


  1. Do you think it refers to 'My Country' for 'My Country Music Station?' and not in reference to the US? I haven't seen the billboard though...

  2. I'm pretty sure it means both. He has been pretty outspoken about his politics (and he's had a sort of "feud" with Natalie Maines of the Dixie Chicks). I think the marketing people for the country station were trying to play off of that. It makes me chuckle.

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